Mid-Illinois Communications Association

Join MICA and Casey Claypool, executive director at Illinois Route 66 Scenic Byway, to learn about the 100th anniversary of Route 66. Explore the strategic communications and event-planning work behind the year-long Centennial Celebration of Route 66. It’s a rare look at how a historic milestone is being turned into a modern, multi-layered campaign. We’ll dive into how the team is shaping the brand story, coordinating partners, engaging audiences and planning large-scale events that honor the legacy of Route 66 while driving tourism and community impact. If you’re involved in PR, marketing, tourism or community engagement, this session may help inspire your planning for 2025 and beyond. Members receive a discount on ticketed events, please log into your account before you register for the event.