Social media in the modern age: Trends and more

Explore the newest trends that are shaping and the digital landscape and how small businesses can use them as a tool to grow their brand, attract customers and create meaningful online engagement. This session will illustrate current changes in all social-media platforms, content proven to be effective and how to adapt strategy without feeling overwhelmed. Elle Kolb, owner of Kolb Creative, a digital-marketing agency, where her mission is to assist small to midsize businesses grow through strategic content, paid advertising and clear brand messaging. With over eight years of marketing expertise, Elle has worked with leaders in the healthcare, manufacturing and automotive industries to name a few. Her approach is to teach them how to build simple and scalable-marketing systems that deliver results and drive growth.